Digital advertising has evolved beyond simple banner ads. Excalibur Marketing focuses on specific demographics, such as age, gender, income level, behavior, interests, geo-location, and purchase and search history, to enhance strategies behind display ads, native ads, pay-per-click, retargeting campaigns, search engine marketing (SEM), search engine optimization (SEO), and more.
Moreover, the avenues available to reach customers have expanded, and digital advertising can now cover desktop, mobile, and tablet devices. Our team of experts can utilize social media and video display ads to elevate your brand or products.
Digital ads generate an impressive return on investment (ROI), prompting businesses to increase their use of this effective tool. For a successful campaign and to remain competitive in the current market, digital advertising is an essential component.
Excalibur Marketing provides a broad range of digital advertising services, as listed below. However, if you’re looking for something not mentioned, chances are, we can do it.
Visual communication through text, logos, animations, videos, photographs, or other graphics is the essence of display advertising. Banner ads are the predominant form of display advertising and can be seen on most websites. The second most common type is Rich Media ads that offer interactive elements like video, audio, and clickable features to enhance user engagement.
At Excalibur Marketing, we aim to connect with the right audience across all devices using content, demographics, keywords, location, interests, and behavior. Our online advertising strategy is meticulously optimized to ensure that it yields measurable results that translate into monetary benefits for you. Our approach is consistently evaluated to maximize its efficacy and help you achieve your desired business goals.
By utilizing a web tracking pixel, we can display ads to individuals who have previously displayed an interest in your brand and products. Since most visitors who come to your website are not necessarily prepared to make a purchase, retargeting aids in bringing them back to your website. Moreover, we can create a customer match audience by uploading their phone numbers, email addresses, and home addresses, allowing us to serve your ads to a highly targeted audience.
Google Shopping ads are designed to provide users with detailed product information, including images, prices, and merchant names. These ads are created using the data attributes obtained from the product information you provide in your Merchant Center data feed. Google Shopping ads are displayed to individuals who are already searching for products that you sell.
Amazon, with over 310 million active customer accounts worldwide, possesses a deep understanding of how shoppers interact with products and brands while exploring, browsing, and purchasing online. Advertising with Amazon allows you to reach customers at every stage of their buying journey. Our advertising strategies can assist you in driving product sales by attracting new customers to Amazon, and we can also promote your products on other platforms such as Etsy, Facebook Marketplace, and Instagram to help you achieve your advertising objectives.
One effective way to retain customers is through email marketing. At our company, we create a customized email list that targets your ideal audience or utilizes your existing email list. We use these lists to launch personalized email campaigns that cater to your specific needs. Additionally, we target the IP address of the email to deliver complimentary ads that reinforce your message across various platforms. Our approach ensures that your message reaches your target audience through multiple mediums.
We utilize Geo-fencing, a location-based service, to engage your target audience by sending relevant ads to their smart devices once they enter a predefined geographic area. With the use of IP addresses, virtual boundaries can be drawn around various establishments, such as universities, convention centers, stadiums, businesses, and more. Geo-fencing aims to target precise locations or neighborhoods, without necessarily focusing on specific demographics.
On the other hand, Geo-targeting, also known as local PPC, operates differently. Geo-targeting typically focuses on a minimum size of a mile radius around a particular location, zip code, city, or region. It targets consumers based on their demographics, interests, behaviors, and geo-location, with a more targeted approach to audience segmentation.
These ads are designed to match the appearance, atmosphere, and visual elements of your website and app in a dynamic manner, resulting in them resembling original content despite being an advertisement.
Our primary tool for pay-per-click advertising is Google AdWords, and we also offer services for Bing Webmaster Tools. Additionally, depending on your industry, we can assist you in configuring and operating Google Local Ads for your business.
Search engine optimization (SEO) involves enhancing the quantity and quality of website visitors by elevating rankings in the algorithmic search engine results. Our SEO services include website health audits, position tracking, competitor analysis, Google Search Console and Google Analytics reporting, keyword research, backlink tracking, copywriting services, and more.
Our aim is to rank your website for keywords that are specific to your brand or product, as well as implementing other effective strategies to help your business climb to the top of search engine rankings. By doing so, we strive to ensure that your website appears early in a search, giving your brand or product maximum exposure.
Social media is a powerful tool that enables you to showcase your brand's narrative and increase your revenue. Given the variety of social media platforms available, it is important to develop the appropriate strategies for each to achieve the desired results. Our team is constantly evaluating the latest guidelines and relevance of both established and emerging social platforms to ensure a strong digital campaign.
Excalibur Marketing focuses on the following primary platforms:
Regardless of your budget, we can help you transform your audience into paying customers.
With YouTube Ads, we leverage Google's data to deliver your message to the right people at the right time. With over two billion monthly active users and more than one billion hours of video watched daily, YouTube offers a massive potential audience. In fact, viewers are twice as likely to make a purchase after seeing a product on YouTube.
Our approach involves creating video ads to run targeted lead generation campaigns on social media platforms, while simultaneously tracking conversion goals to optimize your profitability.